At HopeWest, a nonprofit 501(c)(3) delivering holistic care to individuals and families facing serious illness or loss across Colorado's Western Slope, I served as Digital Media Coordinator — owning the organization's digital presence from strategy to execution. I planned, created, and maintained content calendars for HopeWest and Spoons Bistro & Bakery's Meta Business pages (Facebook/Instagram) and LinkedIn, built and managed digital ad campaigns, and contributed to event photography and videography. Working across clinical, development, and community outreach teams, I kept messaging aligned and brand standards consistent across every channel.
Social Accounts Managed
Notable Projects
Videography and Video Production for HopeWest Events.
Filmed and produced appeal videos for HopeWest fundraising events. The video linked above was created for the 2024 HopeWest Holiday Show, with proceeds supporting HopeWest Kids programming.
Click the graphic above to watch the video.
Google Ad Campaigns for HopeWest Programs.
Partnered with the marketing team and department leads to translate program goals into actionable Google Ads campaign parameters and timelines.
This campaign, developed for HopeWest's PACE program, ran during Q3 2023 with the goal of increasing lead generation and community awareness for the program.
Facebook Ad Campaigns for HopeWest Programs and Departments
Assisted in writing ad copy and creating/managing Facebook Ad Campaigns in collaboration with the marketing team and department leads.
The campaign pictured above is one of several 2024 summer campaigns created to support HopeWest Kids programming and HR hiring efforts.
Click the landing page above to view the full campaign.