GROWL's approach to the future of marketing centers on helping clients level up their technology to turn customer data into customer action. The team accomplishes this by maximizing the impact of technology — helping clients grow their businesses through their HubSpot investment.
As their social media support, I worked alongside the team to create monthly content that aligns with GROWL's content pillars and team accomplishments.
I developed monthly content calendars and crafted social copy aligned with the organization's core pillars — team building, education, brand awareness, and product awareness. Collaborating closely with the team through calls and email, I worked with their graphic designer to create custom graphics for each post. Once monthly content was approved, I scheduled all posts through HubSpot.
